Monday, March 17, 2008

Simple Press Release Format

Here is a template for press releases. This is for the new group Second Life Press Releases to help bloggers, podcasters, authors, journalists, editors, producers and anyone else who wants to know about the latest SL news directly from the newsmakers or their PR companies.
USE THIS TEMPLATE to help your release get distribution on Second Life Press Releases.

—TEMPLATE STARTS—

For_Immediate_Release:

PRESS CONTACT INFO HERE

CONCISE HEADLINE

PARAGRAPH 1: MONTH DATE, 2008— EVENT OR NEWS DESCRIPTION - 1 to 3 SENTENCES ANSWERING WHO, WHAT, WHEN AND WHERE. USE THIS FORMAT FOR DATES AND TIMES: Monday, Mar. 10 at 12:00 p.m. PST/SLT.

PARA 2: TWO OR THREE CONCISE STATEMENTS TO EXPAND ON PARAGRAPH 1. THIS CAN INCLUDE A QUOTE FROM A SPOKESPERSON THAT ANSWERS "WHY" - THEY SHOULD NEVER GIVE THE WHO, WHAT, WHEN or WHERE - THAT IS FOR PARAGRAPH 1.

PARA 3: NOT NECESSARY BUT CAN INCLUDE WRAP UP INFORMATION BUT NOT CRITICAL INFO - THAT GOES IN PARA 1.

For more information, PHONE, EMAIL, WEB SITE HERE.

ABOUT THE COMPANY OR SIM

2-3 SENTENCES THAT EXPLAIN WHO IS MAKING THE NEWS.

—TEMPLATE ENDS—

Here is a sample release sent out by Cybergrrl Oh for an event.

--SAMPLE STARTS--

For_Immediate_Release:

Don Peppers and Martha Rogers Appear in Second Life for First Time

Athena Isle, March 7, 2008—Acclaimed business gurus Don Peppers and Martha Rogers will appear live and lead a text chat discussion in Second Life on Monday, Mar. 10 at 3pm EST, 1 PM PST. Audience members can participate by setting up a free Second Life account at http://www.secondlife.com then going to http://slurl.com/secondlife/Second%20Shores/51/50/23.

Recognized for more than a decade as world-renowned experts, entrepreneurs and thought leaders Don Peppers and Martha Rogers, Ph.D. continue to set the standard in customer relationships. This is their first time in Second Life.

The event will be hosted by the Second Life Marketers Club and take place on Athena Isle owned by Second Life personality Cybergrrl Oh. The discussion will be conducted in a roundtable format to allow Peppers and Rogers to answer questions posed directly by Second Life residents in attendance.

Peppers and Rogers have co-authored seven best-selling books to date, focused on customer strategy, building the value of the customer, and related subjects. These include “The One to One Future” and their latest “Laws to Break & Rules to Follow.”

For more information, contact Cybergrrl Oh at cybergrrloh@gmail.com or visit Peppers and Rogers web site for their new book at http://rulesandlaws.com.

ABOUT ATHENA ISLE

Athena Isle is host to highly-targeted affinity groups including Second Life Writers Club, Second Life Entrepreneurs Club, Second Life Marketers Club, Second Life Women’s Club, and Moms in Second Life. Virtual worlds community builder and media personality Cybergrrl Oh brings authors and experts into Second Life for presentations, workshops and interactive discussions. SLURL: http://slurl.com/secondlife/Second%20Shores/51/50/23

—SAMPLE ENDS—

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